Every year, Black Friday begins a critical period for many small businesses, ranging from individual merchants to digital enterprises. However, standing out from the throng is becoming increasingly difficult. There are several crucial tips and methods for setting up and optimizing your internet presence around this time, and it’s not too late to start.
- Why Bother with Black Friday Sales?
Now that you know the origins of Black Friday and Cyber Monday, you may be asking whether promoting Black Friday discounts is worthwhile for your small business.
An estimated 186.4 million US customers spent online or in-store over the Thanksgiving weekend (between Thanksgiving and Cyber Monday).
During the five-day Thanksgiving holiday, shoppers spent an average of $311.75 on products. On Black Friday alone, online sales totaled $9.03 billion, a 19% increase over 2019.
Early shopping and promotions dominated Black Friday 2020, with 52% of buyers taking advantage of early offers and 38% making holiday purchases in the week preceding Thanksgiving.
Mobile devices accounted for more than 56% of Black Friday conversions.
75% of merchants claim to provide bargains before Black Friday, with promotions lasting several days or even weeks. Small companies may expect a +107 percent increase in sales over the holiday shopping season.
- Provide Promotional Bundles
Do you provide items or services that are complementary to one another? If so, consider how you may combine them and offer someone a deal they can’t refuse. Product bundles may be an excellent way to drive a buyer over the edge.
- Pre-orders are available
Pre-ordering items allow you to alter stock levels and limit the risk of running out of stock early if you have high-demand products. If you can keep track of supply and demand, you can keep sales up throughout the season and operations running smoothly no matter how hectic things become.
- Gift ideas
Gift guides are a terrific (and free) way to assist clients in locating the best gifts for their loved ones while also paying homage to the BF concept – it’s the start of the holiday shopping season!
By assisting your clients in finding innovative, unconventional, or customized presents (along with some special discounts), you demonstrate that you care about their shopping and are committed to assisting them in finding the best goods to spend their money on.
In the run-up to the Thanksgiving shopping weekend, gift recommendations are also an excellent method to generate traffic and develop trust.
- Hourly Deals
Hourly specials are a great approach to make your BF promos more interesting and to build a feeling of urgency. Consider providing a broad discount on all items (for example, 40% off), with further discounts on specific products changing on an hourly or bi-hourly basis.
- Black Friday discounts for early birds
As the rivalry for Black Friday clients grows each year, several firms are beginning their BF deals early to capitalize on eager buyers. Pre-Black Friday deals are often held in early November, however, some businesses offer discounts as early as mid-October.
Offering promotions before Thanksgiving weekend can allow you to make people excited to spend and help your business stand out from the thousands of others competing for audience attention during the discount-heavy weekend.
Furthermore, early discounts are a great method to sell your things before buyers run out of money following a purchasing spree.
- Emphasize your referral and VIP programs.
Referral and VIP programs are excellent ways to create customer loyalty and brand exposure, but they may also play an important role in your Black Friday marketing campaign.
To begin, you may provide an additional discount, early-bird admission, or gift cards to your VIP clients (or members of your email list). Perhaps VIP customers might receive a bigger % discount than regular shoppers, or you could utilize our complimentary gift concept from above to offer value to recurring consumers.
- Don’t forget to use the hashtags #BlackFriday and #CyberMonday!
In today’s social media-driven world, every small company should understand the importance of being online and properly utilizing your chosen marketing platform. This includes the use of hashtags.
Whatever Black Friday or Cyber Monday campaign ideas your small business devises, you can make this shopping season the finest yet by providing special bargains and resources that your clients will appreciate. Keep your target audience up to date on any promotions you’re planning, and start early to get them excited about what’s to come.
Remember to keep any VIP or loyalty programs in mind when selling Black Friday discounts. The additional traffic might give an excellent chance to improve brand exposure and develop your client base through the Black Friday funnel.
